Background
Fridge Freezer Direct now sells around 13,000 products from 30 different manufacturers and distributors, serving a broad spectrum of customers across the UK. Their online store supports anyone who wants to store or display cold or hot food and drink, from cafes, convenience stores and pubs through to household names such as supermarkets and fast-food restaurants.
While being online-only, a highly talented tech team forms the engine of the business, supported by a small, agile team based in Barwell, Leicestershire. Many of the team have been with the company since its inception, and a single-touchpoint approach means the same “front of shop” team supports customers from initial sales enquiries through to after-sales and customer service, delivering seamless and effective human-focused support. Cory added:
“I sell my products and do business the way I would want to be treated when I’m buying.”