Shire Leasing is delighted to announce the appointment of Ben Roberts as its new Head of Vendor Sales, reinforcing the company’s long-standing commitment to supporting equipment suppliers across the UK with high-performing finance solutions.
Ben joins Shire with more than a decade of experience in asset and vendor finance, having held senior roles at Propel Finance and HH Business Finance.
His background spans business development, vendor programme growth, and partnership-led financing models, making him a strong addition to Shire’s leadership team at a time when suppliers are demanding more adaptive funding options.
Speaking about the appointment, Darren Fletcher, Sales Director at Shire Leasing, said:
“I am delighted to announce that Ben Roberts has joined Shire, bringing with him a wealth of experience from across the asset finance industry, particularly within the vendor finance space.
“Ben’s expertise will play a key role as we continue to grow our presence and support even more SMEs across the UK.
“We’re excited to have him on board and look forward to the impact he will make.”
Throughout his career, Ben has built trusted relationships with equipment suppliers in sectors ranging from manufacturing and construction to technology and professional services.
His experience supporting vendors with tailored finance strategies will help Shire strengthen its vendor partnerships and expand the support available to UK suppliers looking to convert more sales and offer embedded finance as standard.
Quote from Ben Roberts:
I’m thrilled to join Shire Leasing PLC and lead such a talented vendor sales team. Shire has built a strong reputation for delivering flexible finance solutions and together we’ll continue building strong, long-standing partnerships and make it easy for vendors to offer their customers the finance options they need to thrive
Ben’s appointment signals a renewed focus on Shire’s vendor finance offering. As more suppliers look for ways to accelerate sales cycles and provide customers with clearer purchasing options, Shire is strengthening its position as a flexible finance solution capable of supporting vendors at scale.
Suppliers will benefit from Shire’s rapid approval technology and competitive funding structures built around long-term relationships. Ben will play a central role in expanding vendor programmes, ensuring suppliers have access to the tools and funding needed to grow in an increasingly competitive market.
Vendors looking to explore partnership opportunities can reach Ben directly at ben.roberts@shireleasing.co.uk