As the new year approaches, and “New Year, New Me” resolutions are made, one thing is certain: A surge in the number of gym memberships.
And while this is good news for your business, you need to ask yourself: are you prepared for the sudden influx of fitness enthusiasts?
If your equipment is limited or outdated, people who are hoping to get fit and healthy in 2024 could turn to other gyms for their facilities.
That’s why it could be crucial to take advantage of this time and stay ahead of the competition, investing in top-of-the-range equipment.
In this blog, we will explore the benefits of asset finance for gyms, and how upgrading equipment can enhance your brand and cater to growing demand.
What are the benefits of gym equipment finance?
Enhancing brand perception
One of the most notable benefits of investing in new gym equipment is the positive impact it has on the perception of your business.
Up-to-date and cutting-edge equipment not only attracts new members but also retains existing ones.
The quality of your equipment is directly connected with the quality of your services. By continuously updating your gym with state-of-the-art machines, you can maintain a high standard of service and motivate members to stick around and recommend you to others.
Meeting growing demand
The January rush often results in overcrowded gyms, with members waiting their turn for popular equipment.
Investing in additional machines can help you meet this increase in demand. Asset finance provides the necessary funding to expand your gym’s facilities without large upfront costs, ensuring that your members have access to the equipment they want to use, when they want to use it.
Access to innovative equipment
Staying ahead in the fitness industry requires offering your members something unique. With asset finance, you can purchase innovative equipment that sets you apart from your competitors.
Whether it’s cutting-edge technology, interactive workout solutions or specialised training equipment, having the latest equipment can attract fitness enthusiasts who are looking for a more advanced and engaging workout experience.
Afford larger and more expensive equipment
Large, high-quality gym equipment often comes with a hefty price tag. Asset finance allows you to acquire these larger, more expensive pieces without a significant upfront cost.
Whether it’s a new row of cardio machines, a weightlifting station, or a cross-functional training area, financing options make these investments viable, contributing to the growth and improvement of your gym.
What types of gym equipment can be acquired through asset finance?
If you’re looking to make a strategic investment in your gym, here are some examples of gym equipment that can be financed:
Cardio equipment
Treadmills, elliptical machines, stationary bikes, and rowing machines are essential components for any gym. Upgrading or expanding your cardio equipment can enhance the variety of workouts and classes available to your members.
Strength training machines
Weightlifting equipment, resistance machines, and free weights are essential to a comprehensive strength training programme. Financing these pieces ensures your gym is well-equipped for members with strength goals.
Functional training gear
Functional fitness is a staple workout at gyms which leads to a demand for equipment like kettlebells, dumbbells, and medicine balls. Investing in these items ensures that your members can workout at a variety of levels.
Prepare for the January gym rush with asset finance from Shire Leasing
Are you ready for a surge of fitness enthusiasts in the new year?
With commercial gym asset finance from Shire Leasing, you can improve your gym’s services and position yourself as the go-to fitness destination.
To find out more about the tailored finance solutions we can provide, contact our team today, we’re on hand to help.
